{"id":448,"date":"2024-10-02T06:25:34","date_gmt":"2024-10-02T06:25:34","guid":{"rendered":"https:\/\/sigeneris.es\/?p=448"},"modified":"2024-10-15T07:21:22","modified_gmt":"2024-10-15T07:21:22","slug":"sigeneris-logra-un-avance-significativo-en-proyecto","status":"publish","type":"post","link":"https:\/\/sigeneris.es\/en\/2024\/10\/02\/sigeneris-logra-un-avance-significativo-en-proyecto\/","title":{"rendered":"Artificial intelligence and data: powering personalised marketing in the food industry"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In the last decade, the food industry has seen a massive adoption of advanced technologies, with artificial intelligence (AI) and big data leading the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of this change, the industry is seeing a transformation not only in product development and supply chain management, but also in the focus on smart packaging and process optimisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These innovations are designed to reduce waste, increase efficiency and improve the customer experience, which is critical for companies seeking to remain competitive in a highly demanding and regulated marketplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most notable advances in this area is adaptive formulation, where AI systems automatically adjust food product recipes based on variables such as ingredient availability, weather conditions and changes in market demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence and big data are redefining the boundaries of what is possible in the food industry, these technologies are transforming manufacturing processes, making them more efficient and sustainable, while allowing brands to connect more personally and effectively with their consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As these tools continue to evolve, it is critical that companies take a proactive approach to integrating these innovations into their operational and marketing strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>En la \u00faltima d\u00e9cada, la industria alimentaria ha visto una adopci\u00f3n masiva de tecnolog\u00edas avanzadas, con la inteligencia artificial (IA) y el big data a la cabeza. En el n\u00facleo de este cambio, la industria est\u00e1 viendo una transformaci\u00f3n no solo en el desarrollo de productos y la gesti\u00f3n de la cadena de suministro, sino [&hellip;]<\/p>","protected":false},"author":1,"featured_media":453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inteligencia artificial y datos: potenciando el marketing personalizado en la industria alimentaria : Sigeneris<\/title>\n<meta name=\"description\" content=\"Somos un equipo de expertos en biotecnolog\u00eda con una amplia experiencia en proyectos de investigaci\u00f3n y desarrollo, y con un profundo compromiso 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