The functional beverage market has experienced a remarkable boom in recent years, especially in Latin America. Among the most emerging categories are adaptogenic beverages, products designed not only to quench thirst, but to offer additional health benefits through the incorporation of bioactive ingredients known as adaptogens.
These ingredients, historically used in traditional medicine, are gaining popularity due to their ability to help the body adapt to stress and improve overall well-being.
The growing interest in adaptogens has driven innovation in beverage formulation, but has also presented challenges, especially in terms of the stability of bioactive ingredients.
Companies in the food and beverage industry in Latin America, particularly in Mexico, are exploring new frontiers in the formulation of adaptogenic products, seeking to maintain the efficacy of these ingredients without compromising their quality or stability during the manufacturing, distribution and storage process.
Adaptogens are not new, but their incorporation into functional beverages represents a technical challenge due to their chemical and biological properties.
For companies in the food and beverage industry, the main challenge is to maintain the bioactivity of these compounds in liquid formulations, often under adverse conditions such as variations in pH, temperature and exposure to light.
